Oral Hygiene, Listerine Mouthwash?


Listerine Mouthwash?

The market leader in oral hygiene, particularly mouthwash is definitely Listerine. Here at Maltawarehouse we always try to keep our selection as diverse as possible, however the majority of our consumers here in Malta keep asking and coming back for the brand they know and love and that's Listerine Mouthwash. The brand has been around for a long time! A subconscious fact that helps popularity of products will always remain the length of time the product has been offered to the public. They become household names that have been on shelves around the world for decades. The second your dentist recommends a mouthwash your mind immediately races for the shelf at the store you last saw it for sale. Nowadays it's also available online here on our website. Further on there's a link you may click to get to it's respective page. Listerine Mouthwash was developed in the United States in 1879 by Joseph Lawrence. The year 1879, just to put things into perspective, was the first time Mr.Thomas Edison demonstrated his life changing invention to the public in New Jersey. What was it? Nothing less than the Incandescent Light bulb! In the lamp light however the chemist developed this oral hygiene aid. This was originally made and distributed by the Lambert Pharmacal Company. Joseph Lawrence named his antiseptic "Listerine" in honor of Joseph Lister. It was the first over the counter mouthwash sold in the United States by 1914. The product however did not reach its heights on the merits of it being a genuinely good product, no. It was marketing that swooped it off it's feet. In essence, Listerine didn't in fact cure bad breath. Listerine created a terrible condition, complete with medical terms. Then progressed to defeat the condition with the product, making use of aggressive advertising! Within a decade the company's revenues rose to $8 million. That is a very respectable figure for a company nowadays, consider however that back in the 1920's that figure actually had the purchasing power that was just $5 million short of $1 Billion! 

Halitosis desease

In the meantime during the late 20's the listerine company made, sold and marketed it's own line of Cigarettes. This was a sort of jumping upon the fashionable business bandwagon.

 Listerine Cigarettes

Then in the 1930's up to the 50's Listerine marketed their adverts conveying messages that their product could cure infectious dandruff. It's is said that this was another ploy to create another condition such as the Chronic halitosis of the 20's to boost their revenues again. The company was however forced to be more careful by government watchdogs in how and what they portrayed in their advertisements. 

Listerine Mouthwash

If it ain't broke, don't fix it. This is exactly what Listerine kept in mind packaging their product in a glass bottle inside a corrugated cardboard tube for a whole 80 years! 1994 is when the brand succumbed to the plastic bottle we all know and use! After the original flavour, cool mint was the next to join the line of products. In 1995 one of today's best sellers Freshburst was added to the range, then came all the others respectively. 

Old bottle

Ever since 2007 the brand has been acquisitioned by one of the top FMCG companies Johnson & Johnson. 

Like we originally mentioned, we offer a range of Listerine mouthwash to our clients here in Malta and do our best to offer this at the best possible price! Just click here to add the products to your shopping cart.


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